STI Joins Parts Unlimited Distribution Family


JANESVILLE, Wis. (Jan. 2, 2020) – STI announces a new distribution partnership with Parts Unlimited, the largest distributor of powersports products in the world. Beginning immediately, Parts Unlimited dealers will be able to provide their customers with STI’s high-quality mix of UTV and ATV tires and wheels, and off-road motorcycle tires.

“Parts Unlimited has been the powersports industry’s distribution leader for many years. Their logistics and order-fill capabilities are the best in the business,” said STI’s Craig Petersen. “STI’s dynamic growth required that we find a distribution solution that could meet our potential as we continue to deliver innovative products that bring value for powersports dealers. We’re excited about the opportunity to partner with Parts Unlimited and its high-performance dealer network.”

“The addition of STI strengthens our UTV tire and wheel offering,” said Jeff Derge, VP of Sales and LeMans, parent company of Parts Unlimited. “Our team couldn’t be more excited, and we’re working hard to ensure that we deliver great service right out of the gate. Thank you to the STI team for this opportunity.”

About STI: STI designs and manufactures tires, wheels and tubes for owners of off-road motorcycles, UTVs and ATVs. STI is lead by powersports industry veterans with a deep understanding of the needs of off-road enthusiasts. The company is focused on delivering excellent products backed by industry-leading customer service.

About Parts Unlimited: Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans corporation based in Janesville, Wis. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies: Parts Canada, Parts Europe, and Drag Specialties.