STI Joins Parts Unlimited Distribution Family


JANESVILLE, Wis. (Jan. 2, 2020) – STI announces a new distribution partnership with Parts Unlimited, the largest distributor of powersports products in the world. Beginning immediately, Parts Unlimited dealers will be able to provide their customers with STI’s high-quality mix of UTV and ATV tires and wheels, and off-road motorcycle tires.

“Parts Unlimited has been the powersports industry’s distribution leader for many years. Their logistics and order-fill capabilities are the best in the business,” said STI’s Craig Petersen. “STI’s dynamic growth required that we find a distribution solution that could meet our potential as we continue to deliver innovative products that bring value for powersports dealers. We’re excited about the opportunity to partner with Parts Unlimited and its high-performance dealer network.”

“The addition of STI strengthens our UTV tire and wheel offering,” said Jeff Derge, VP of Sales and LeMans, parent company of Parts Unlimited. “Our team couldn’t be more excited, and we’re working hard to ensure that we deliver great service right out of the gate. Thank you to the STI team for this opportunity.”

About STI: STI designs and manufactures tires, wheels and tubes for owners of off-road motorcycles, UTVs and ATVs. STI is lead by powersports industry veterans with a deep understanding of the needs of off-road enthusiasts. The company is focused on delivering excellent products backed by industry-leading customer service.

About Parts Unlimited: Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans corporation based in Janesville, Wis. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies: Parts Canada, Parts Europe, and Drag Specialties.

Read More

All-New Roctane XR 35-inch

July 30, 2019 • Featured, New Products, News • Views: 1800

STI introduces the Roctane XR with a 35-inch trail-eater tire made for 18-inch wheels (like the all-new STI HD9 18-inch). With its 9.5-inch wide sizing and new 8-ply rated carcass, the Roctane XR delivers lightweight, all-terrain performance at a great price. Starting with the original Roctane XD,

Mudder’s Dream: Out&Back Max 9.5, Light Weight and Great Value

July 22, 2019 • Featured, Homepage Left, New Products, News • Views: 1793

STI’s new Out&Back Max 9.5 tire line features four new sizes for UTV owners seeking the best all-around mud tire that also happens to be lighter and a better value. By designing these new tires at 9.5 inches wide, STI was able to deliver tires that are lighter, better handling and available

Honda Talon & X Comp

May 6, 2019 • Featured, Homepage Right, Miscellaneous, New Products, News • Views: 9257

The editors at UTVGuide.net took a new Honda Talon, added STI X Comp tires on HD9 Beadlocks, and ran a few hundred miles of rough terrain. You can read the entire report on the UTVGuide.net site, and check out a few highlights and images below. UTVGuide said: It’s a wonderful car that offers a